So in true PUMA style we launched another beer this weekend, some of you might remember the UNITY beer we had during the world cup which was a massive success so we decided to do it again for the VOLVO yacht race.
I was lucky enough to get to have 1 or 6 of them on Saturday and I got to say that they are lovely. They do kick a little hard though with a 6.5% alcohol content but they go down smooth. This is what officially what was said about the Colab with BREWERS & UNION :
To celebrate PUMA’s entry into the 2011-2012 Volvo Ocean Race, PUMA and Brewers & Union have collaborated once again to produce a unique Lager, KREECHR.
PUMA’s entry into the race, Mar Mostro – the “Monster of the Sea” – has its own personality. It’s the story of a boat that sailed around the world, and somehow the boat and the oceans became one. With sustainability as a focus for PUMA, it was important to bring respect for the waters and sea life into a central design theme.
“Brewers & Union has produced yet another fine craft beer, this time in support of Mar Mostro’s endeavours in the upcoming Volvo Ocean Race. KREECHR takes its inspiration from the tough sailing conditions that Mar Mostro will face during the race, and is crafted extra strong,” said Brett Bellinger, Marketing Director for PUMA. “We are looking forward to celebrating with skipper Ken Read and the rest of the PUMA Ocean Racing team over a couple of KREECHR’s during the Cape Town stopover, taking place from 25 November to 11 December at the V&A Waterfront.”
Rui Esteves of Brewers & Union says “We created KREECHR in very limited quantities (600 cases) especially for PUMA in celebration of their entry in the 2011-2012 Volvo Ocean Race. This full-bodied and gorgeously malty strong lager packs a punch at 6,5% alcohol and yet is silky smooth with hints of apple and honey on the palate. It pours a clear and deep golden colour with a biscuit aroma and a fruity, floral hop accent.”
Here is the boat we are racing this year, expect to see huge activation for us and the race around the 27th Nov for 3 weeks.

And here is the Beer they call KREECHR… be careful they bite
