Bolt is in Italy promoting his new PUMA collection, and took time out to visit the Ferrari headquarters in Maranello. Following a tour of the factory, he got behind the wheel of a 458 Italia and 599 GTB Fiorano.
“Taking laps in the Fiorano track was a thrill. It’s the first time I’ve had a chance to drive a Ferrari on track and it’s a dream come true,” said Usain Bolt when he had finished. “I thought I was fast; but, these incredible cars give the word fast a new meaning. You have to respect these machines. Being here at Ferrari headquarters is a memorable experience; there’s so much history here. I’m looking forward to getting one of these cars to give me my fix for speed.”
The PUMA BOLT Collection, which Bolt wore during his trip to Maranello, features a range of apparel, footwear and accessories that the sprinter helped develop which include graphic elements representative of Bolt and his beloved Jamaica. The collection, launched in Autumn- Winter 2010, will expand in seasons to come.
PUMA, which sponsors both Usain Bolt and Ferrari, was thrilled to see two of its biggest assets in the world of sport come together. ‘Who Faster’ is one of the headline graphics of the PUMA BOLT collection and a very relevant question for this quite extraordinary occasion.
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Even though Usain Bolt is still recovering from an injury that kept him away from the track for several weeks, he delivered another stunning performance on Friday night. Around 50 000 spectators watched him as he clocked 9.84 in the 100 metres in the PUMA sponsored “meeting Areva” Diamond League event at the Stade de France.
The time is spot on his average over 100 metres despite a shaky start to the race, and Bolt is already back in Kingston for training, promising even better performances for the end of the season. All top three finishes in the 100m races were from Jamaica.
Bolt flew down the track in his unique purple singlet, specially designed by a Parisian artist, that he had presented the day before the race. He also met fans at the Courir retail store on the Champs-Elysées and mixed some music at the PUMA Jamaica Party at the Place de l’Hôtel de Ville in the heart of Paris, which created a huge buzz all over the French media.
As well as the coverage of the two events and his performance on track, he also appeared with an interview and film on the main French news program followed by an audience of more than 5 million.